AI & Data Analytics

Population Segmentation to improve targeting, reach

Can we design the next generation of digital health communication programs by leveraging the power of artificial intelligence to segment target audiences, bolster impact and deliver differentiated services? A machine learning analysis of survey data from rural India

Assessing program reach, exposure

Examining the reach and exposure of a mobile phone-based training programme for frontline health workers (ASHAs) in 13 states across India
Optimising the reach of mobile health messaging programmes: an analysis of system generated data for the Kilkari programme across 13 states in India
Assessing exposure to Kilkari: a big data analysis of a large maternal mobile messaging service across 13 states in India

Improving survey data quality

SMS feedback system as a quality assurance mechanism: experience from a household survey in rural India

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